Eat! Drink! SoFAB! 2015 Gala and Grand Opening
Apr
17
6:00 pm18:00

Eat! Drink! SoFAB! 2015 Gala and Grand Opening

  • Southern Food and Beverage Museum

We were so thrilled about getting into our new Museum at 1504 Oretha Castle Haley Blvd. that we celebrated our ribbon-cutting and the “soft opening” six months ago. Now, we’ve finished installing new exhibits and galleries, the acclaimed new Southern restaurant Purloo is open for lunch and dinner, and we’re even prouder to show off what we’ve been up to since September 2014!

On April 17, we’re opening our doors to all our friends and members for Eat! Drink! SoFAB! It’s a Gala at 7PM offering the complete SoFAB experience in our award-winning new space–live music by Sharon Martin, cooking and cocktail demonstrations, and the most exciting pan-Southern food Chef Ryan Hughes can concoct. Join us a little early for the Patron Party at 6PM for a special, private opportunity to see everything first, while enjoying a demonstration of making a Vesper cocktail from Dale DeGroff.

During the gala, Poppy Tooker, host of Louisiana Eats, and Justin Devillier, chef/owner of La Petite Grocery and Balise, will be in the Rouses Culinary Innovation Center by Jenn-Air demonstrating a few of their favorite dishes. Throughout the evening, we’ll also enjoy delightful cocktails from Lillet, the Exclusive Spirits Sponsor of the gala.

Purchase your tickets below or call 504-267-7490!


MOTAC Tuesday Tastings at The Three Clubs
Mar
31
7:00 pm19:00

MOTAC Tuesday Tastings at The Three Clubs

  • Three Clubs

 

The Tuesday Tastings Series at Three Clubs was created to foster community through education, bonhomie, and fine spirits from around the globe. Now Three Clubs and The Museum of the American Cocktail (MOTAC), which documents and celebrates a singular cultural icon through exhibits, programming, and a range of media, are partnering to make the series even bigger and better.

Drinking Hibernia: Irish Whiskey in Cocktail and Song
Mar
25
6:30 pm18:30

Drinking Hibernia: Irish Whiskey in Cocktail and Song

  • General Lee's

Ever wonder what distinguishes one "national" whiskey from another? Irish, Scotch, Canadian, and so on? Well, celebrate the Feast of St. Patrick a bit after the fact with MOTAC LA and learn both the answer and pretty much everything you need to know to about selecting and appreciating a superb Irish whiskey. Enjoy a range of selections from Pernod Ricard's Irish Distillers portfolio, both neat and cocktailed.

Maeve Gordon and Chris Day will pour and tell the stories of Jameson, Redbreast, the rare Green Spot, and the even rarer Yellow Spot. The venue is General Lee's, Chinatown's newest craft cocktail bar but one of the neighborhood's oldest and most storied venues, and a one-time favorite of Hollywood's Rat Pack. East Meets West when guests enjoy classic Chinese appetizers courtesy Chinatown's Master Chef Restaurant and traditional Irish music performed live by some of LA's finest folk musicians.

Tickets are $40 in advance, $35 for SoFAB-MOTAC and USBG members, and $50 at the door.

 

About the Presenters

Maeve Gordon was born and raised in Dublin. She completed her degree in University College Dublin where she studied Commerce. She trained for 2 months in Dublin which included training at the distillery. Before Los Angeles she was based out of Miami covering all of South Florida and South Carolina. She now works as Jameson Community Manager In Los Angles covering Southern California

 

Chris Day, a native Angelino, recently decided to leave his Ph.D. program in organic chemistry to take up a less smelly profession. Under the guidance of Julian Cox (Rivera/Sotto) and Alex Day (Bar|Kitchen, Honeycut), Christopher has learned to love and embrace professional hospitality, and has been able to apply his training in the sciences towards crafting tasty beverages (his parents are thrilled, clearly). Christopher has gone on to set up and manage bar programs in the Valley (Tipple & Brine/Murphs Service Station) and – most recently – General Lee’s in Chinatown, as well as an upcoming project in the Bay Area. While formal competitions admittedly still scare the crap out of him: he has in the past won the 4th Annual Jimmy Barella Cocktail Competition at Cole’s, and also has a number of published recipes in Gaz Regan’s “101 Best Cocktails” of 2013 and 2014.

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Bootleggers, Bathtubs, and Speakeasies: Tales From Prohibition
Mar
4
6:45 pm18:45

Bootleggers, Bathtubs, and Speakeasies: Tales From Prohibition

  • National Museum of the American Indian

MOTAC DC

Prohibition? What Prohibition? Americans who wanted to get a drink during the “dry” Roaring Twenties didn't have to work too hard to wet their whistle. Savvy drinkers knew which door to knock on and which doorman to tip. Often, that might well include a city's top politicians and maybe even a police chief or two.

Join two co-founders of the Museum of the American Cocktail, cocktail historian Philip Greene and Dale DeGroff, author of The Craft of the Cocktail, for a fun and informative look at America's not-so-dry era when the “Noble Experiment” could turn law-abiding citizens into scofflaws.

This evening, taste such iconic favorites as the Rum Runner, Three Mile Limit, Orange Blossom, and the Scofflaw. Go ahead…it’s perfectly legal.

William Grant & Sons are providing cocktail products. Tickets are $60 and are available through The Smithsonian Associates here.

The Art of Mixology
Feb
12
7:00 pm19:00

The Art of Mixology

  • Craft in America Center

Head Mixologist at Hinoki & the Bird, believes that craft cocktails are a way of delivering mixed drinks and service with passion and high quality. He will present a talk on the history of bartending and tool essentials in the United States and Europe from the 1890's to the present.

This discussion is part of the full schedule of gallery talks by artists and seminars led by industry experts at the forefront of the craft cocktail revolution accompanying the Crafting the Cocktail Exhibit at the Craft in America Center. In addition to talks at the Center, master bartenders and drink historians will present in some of Greater Los Angeles’ more exclusive and storied watering holes.

Admission is free, but please RSVP: rsvp@craftinamerica.org.

L.A.'s Artist-Craftsmen Talk Glass
Feb
7
4:00 pm16:00

L.A.'s Artist-Craftsmen Talk Glass

  • Craft in America Center
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Join us for a conversation about the local glass community with "Crafting the Cocktail" artists Joe Cariati, Nate Cotterman, and Uri Davillier. We will begin with a look at each artist's work and then launch into a discussion about the glass community in Los Angeles and how our speakers have all benefited from each other's support.

Complimentary cocktails will be served.

This event is part of our programming series for "Crafting the Cocktail," an exhibition of handmade barware and accessories, organized by the Craft in American Center and The Museum of the American Cocktail.

Please RSVP: rsvp@craftinamerica.org.

The Craft in America Center is located at 8415 West Third Street, two blocks East of La Cienega and is open Tuesday – Saturday from 12:00 – 6:00 pm.

Parking is available at meters in the surrounding neighborhood with restrictions, with West Third Street valet service, and at the Beverly Connection. For more information: info@craftinamerica.org or (323) 951-0610.

Museum of the American Cocktail Opening February 6 in New Orleans
Feb
6
11:00 am11:00

Museum of the American Cocktail Opening February 6 in New Orleans

  • Museum of the American Cocktail

The Museum of the American Cocktail will be re-opening to the public in New Orleans as of February 6th. The collection explores the evolution of the cocktail in America, from the first printing of the word in 1806 through Prohibition, from the creative Tiki years to the modern age of re-discovery. 

MOTAC is part of the Southern Food and Beverage Museum, so besides the specifically marked exhibit, there will also be cocktail artifacts and histories located throughout the museum floor. Cocktail and food programs will soon be hosted in the Culinary Innovation Center by Jenn-Air, and cocktail samples will be available during your visit when the restaurant Purloo opens for lunch. For hours and contact information, please visit our Contact page here.

Touring the Cocktail: New Orleans Debuts with King Cocktail Dale DeGroff
Feb
5
6:30 pm18:30

Touring the Cocktail: New Orleans Debuts with King Cocktail Dale DeGroff

  • Museum of the American Cocktail

King Cocktail in Story and Song: Dale DeGroff in Conversation with Philip Dobard


Dale DeGroff is a central figure in the craft cocktail revolution of the last 25 years. Now he joins us for the Crescent City launch of "Touring the Cocktail," a monthly series of cocktail and spirits seminars, and the re-dedication of The Museum of the American Cocktail's (MOTAC) New Orleans collection. Hear how Dale became "King Cocktail," how he went from LA's Hotel Bel-air to New York's Rainbow Room, why he and a group of like-minded craft cocktail pioneers established MOTAC, and colorful tales of events along the way.

Enjoy classic standards performed live by Dale and Philip and sip signature cocktails prepared from recipes by several MOTAC founders. Admission includes a selection of gourmet appetizers, courtesy Restaurant Purloo and Executive Chef Ryan Hughes.

The seminar is followed by a ceremony and revelry celebrating the re-dedication of MOTAC's New Orleans collection, housed within the Southern Food & Beverage Museum.

Tickets are $40 for SoFAB/MOTAC and USBG members, $50 General Admission in advance, and $60 at the door (if available). Purchase your tickets below or call 504-267-7490.


About the Presenters

Master Mixologist Dale DeGroff, aka King Cocktail, developed his extraordinary techniques and talent tending bar at great establishments, most notably New York's famous Rainbow Room, where in the '80's, he pioneered a gourmet approach to recreating the great classic cocktails. DeGroff has since been credited with reinventing the bartending profession, setting off a cocktail revival that continues to flourish. Winner of the James Beard Award for Wine & Spirits and author of The Essential Cocktail and The Craft of the Cocktail (Random House), DeGroff's enormous influence in the bar world has spanned three decades. He is also a partner in the award-winning bar training program, Beverage Alcohol Resource (BAR) and founding president of the Museum of the American Cocktail. Saloon singing and storytelling is another passion of Dale's. His popular presentation: ON THE TOWN; Bars, Speaks, & Legendary Saloons has been performed in over two dozen cities around the world. Learn more about Dale here.


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Philip Dobard is Vice President of the SoFAB Institute, home of The Museum of the American Cocktail, and plays an integral role in all its programs, directs the organization’s Los Angeles-based West Coast operations, publishes SoFAB Magazine, and produces Farm to Table International, the CULINARIA Query & Lecture Series, and Touring the Cocktail, a multi-city series of spirits education seminars. Under the SoFAB Media banner, he’s executive producing several web series, among them Drinking Heads, Eating Heads, Touring the Cocktail, and World Eats. He contributes to The Tasting Panel Magazine and frequently judges at food and drink competitions across the US. He completed graduate studies at UCLA, is an advisor to the Art Institute of California, Los Angeles, and serves on the Board of Golden State of Cocktails, an annual festival celebrating California’s spirits culture.

King Cocktail in Story and Song: Dale DeGroff in Conversation with Philip Dobard
Jan
28
6:30 pm18:30

King Cocktail in Story and Song: Dale DeGroff in Conversation with Philip Dobard

  • Casey's Irish Pub

Presented by Dewar's,  The Museum of the American Cocktail, and Golden State of Cocktails

Dale DeGroff is a central figure in the craft cocktail revolution of the last 25 years. Now he comes to Los Angeles for a very special edition of "Touring the Cocktail," jointly presented by Dewar's, The Museum of the American Cocktail (MOTAC), and Golden State of Cocktails, the premier annual celebration of California's spirits and cocktail culture. Hear how Dale became "King Cocktail," how he went from LA's Hotel Bel-Air to New York's Rainbow Room, why he and a group of like-minded craft cocktail pioneers established MOTAC, and colorful tales of events along the way. Enjoy classic standards performed live by Dale and Philip and sip signature cocktails featuring Dewar's True Scotch and prepared from recipes by MOTAC Advisory Board members Julian Cox, Josh Goldman, Michael Neff, and Lesley Jacobs Solmonson. Admission includes a selection of gourmet appetizers courtesy Casey's Irish Pub.

Tickets are $40 for SoFAB/MOTAC, USBG, and Craft in America members, plus all Golden State of Cocktails attendees, $50 General Admission in advance, and $60 at the door (if available). Purchase tickets below or call 504-267-7490.

About the Presenters

Master Mixologist Dale DeGroff, aka King Cocktail, developed his extraordinary techniques and talent tending bar at great establishments, most notably New York's famous Rainbow Room, where in the '80's, he pioneered a gourmet approach to recreating the great classic cocktails. DeGroff has since been credited with reinventing the bartending profession, setting off a cocktail revival that continues to flourish. Winner of the James Beard Award for Wine & Spirits and author of The Essential Cocktail and The Craft of the Cocktail (Random House), DeGroff's enormous influence in the bar world has spanned three decades. He is also a partner in the award-winning bar training program, Beverage Alcohol Resource (BAR) and founding president of the Museum of the American Cocktail. Saloon singing and storytelling is another passion of Dale's. His popular presentation: ON THE TOWN; Bars, Speaks, & Legendary Saloons has been performed in over two dozen cities around the world. Learn more about Dale here.


Philip Dobard is Vice President of the SoFAB Institute, home of The Museum of the American Cocktail, and plays an integral role in all its programs, directs the organization’s Los Angeles-based West Coast operations, publishes SoFAB Magazine, and produces Farm to Table International, the CULINARIA Query & Lecture Series, and Touring the Cocktail, a multi-city series of spirits education seminars. Under the SoFAB Media banner, he’s executive producing several web series, among them Drinking Heads, Eating Heads, Touring the Cocktail, and World Eats. He contributes to The Tasting Panel Magazine and frequently judges at food and drink competitions across the US. He completed graduate studies at UCLA, is an advisor to the Art Institute of California, Los Angeles, and serves on the Board of Golden State of Cocktails, an annual festival celebrating California’s spirits culture.

 
  IMPORTED BY JOHN DEWAR & SONS COMPANY, CORAL GABLES, FL. BLENDED SCOTCH WHISKY – 40% ALC. BY VOL.

 

IMPORTED BY JOHN DEWAR & SONS COMPANY, CORAL GABLES, FL. BLENDED SCOTCH WHISKY – 40% ALC. BY VOL.

The Ritual and Craft of the Cocktail
Jan
15
7:00 pm19:00

The Ritual and Craft of the Cocktail

  • Craft in America Center

Please join us for a talk by Joe Keeper, Owner, Bar Keeper & Marcos Tello, Owner, Tello/Demarest Liquid Assets on “The Ritual and Craft of the Cocktail”.

This discussion is part of the full schedule of gallery talks by artists and seminars led by industry experts at the forefront of the craft cocktail revolution accompanying the Crafting the Cocktail Exhibit at the Craft in America Center. In addition to talks at the Center, master bartenders and drink historians will present in some of Greater Los Angeles’ more exclusive and storied watering holes.

Admission is free, but please RSVP: rsvp@craftinamerica.org.

Crafting the Cocktail: The Many Facets of Tiki Style
Jan
10
4:00 pm16:00

Crafting the Cocktail: The Many Facets of Tiki Style

  • Craft in America Center

The Art of the Tropical Cocktail Retreat
Tiki Talk, Pop-up Exhibition and Book Signing by Sven Kirsten, Tiki Collector and Author

Kick off the New Year with an afternoon of all-things Tiki. Collector and Tiki aficionado Sven Kirsten shares a pop-up exhibition of his collection and signs his new book, Tiki Pop: America Imagines Its Own Polynesian Paradise (Taschen), published in conjunction with his recent exhibition at the Musée du quai Branly in Paris. Tiki-inspired cocktails will be served.

This event is free and open to the public. Please RSVP: rsvp@craftinamerica.org

This discussion is part of the full schedule of gallery talks by artists and seminars led by industry experts at the forefront of the craft cocktail revolution accompanying the Crafting the Cocktail Exhibit at the Craft in America Center. In addition to talks at the Center, master bartenders and drink historians will present in some of Greater Los Angeles’ more exclusive and storied watering holes.

7th Annual MOTAC Holiday Cocktail Seminar
Dec
9
6:30 pm18:30

7th Annual MOTAC Holiday Cocktail Seminar

  • The Warehouse Theatre

EVENT IS SOLD OUT! There will be a very limited number of tickets available at the door.

Join some of DC's finest bartenders (Gina Chersevani, Chantal Tseng, Derek Brown, J.P. Featherston, and others to be announced!) for their own favorite Holiday cocktails.  Learn how to make these delicious drinks, sample them, and enjoy a spread of tasty appetizers at The Museum of the American Cocktail's Annual Holiday Cocktail Seminar.

Tickets are $40 per person in advance, $35 for SoFAB/MOTAC and USBG Members, and $50 at the door. Please purchase your tickets below. Interested in becoming a member? Learn more here. The Warehouse Theater is accessible via The Passenger, 1021 7th Street, NW

 

A Complete History of Drinking (Abridged)
Dec
8
6:30 pm18:30

A Complete History of Drinking (Abridged)

  • The Ace Hotel Upstairs Rooftop Lounge

Celebrate Repeal Day Weekend in Los Angeles with The Museum of the American Cocktail. Observe a singular event in American political history in a singular setting, the rooftop lounge of the Ace Hotel in Downtown Los Angeles, offering unparalleled views of one of the world's great cityscapes. SoFAB President and MOTAC Managing Director Liz Williams, author of the forthcoming Lift Your Spirits, will present a concise and colorful history of drinking, from the ancient roots of alcoholic beverages to the modern craft cocktail revolution. Acclaimed bartender and Ace Hotel Beverage Manager Dan Sabo will deliver a menu of classic libations surveying the history of mixed drinks. Guests will enjoy gourmet appetizers courtesy Executive Chef Ken Addington of Five Leaves and L.A. Chapter.

There is limited space, and advance booking is recommended. Tickets are $40 in advance and $50 at the door. SoFAB-MOTAC, Craft in America, and USBG Members can purchase discounted admission at $35.


About the Presenters



Liz Williams has been interested in the cultural aspects of food through several careers. Besides her work with SoFAB she is a lawyer who writes about the legal aspects of food, reflecting culture, policy and economics. She has served in the US Army as a JAG officer, taught arts administration law and historic preservation law. In addition she has been involved in several major economic development projects in New Orleans. She is currently working on a book about obesity lawsuits and other food-related litigation in the U.S. Learn more about Liz and what’s she up to here.


Dan Sabo first stepped behind a bar in the summer of 2003, cutting his teeth on shots of Jaeger and Malibu Bay Breezes, before graduating to the NYC nightclub “Tini” movement. In 2007, he helped build his first cocktail program, and has been doing so ever since. Over the past seven years, he has helped develop and run the beverage programs at some of New York’s top restaurants. In late 2013, Sabo relocated to Los Angeles, CA, to serve as opening Beverage Manager for the Ace Hotel Downtown Los Angeles, where he currently runs beverage for the hotel’s restaurant, LA Chapter and it’s attached cocktail bar, the Mezzanine at LA Chapter, as well as its rooftop cocktail lounge, Upstairs.

 

Crafting the Cocktail
Dec
6
Feb 21

Crafting the Cocktail

  • Craft in America Center

The Craft in America Center and The Museum of the American Cocktail are pleased to present "Crafting the Cocktail," an exhibition of high-quality, handmade barware that highlights the unique designs inspired by the ways in which we enjoy distilled spirits. The exhibit will be hosted by the Craft in America Center (8415 West Third Street, Los Angeles, CA) and will run December 6, 2014 - February 21, 2015.

Each new wave of alcoholic beverages has arrived in tandem with art movements: ornate Victorian serving pieces are as much a testament to their era as mid-century modern, minimalist, and fanciful tiki items. Now a new era of mixology, introduced by the craft cocktail revolution of the last quarter century, has inspired a wave of sophisticated, elegant, and thoughtful objects created in the service of fine drinking.

Cocktails are inherently craft-centered: making a fine beverage requires an arsenal of tools, materials, and know-how. The process is as fundamental as the product. From the muddler to the strainer, the jigger to the shaker, the tools of the bartender's trade are many and highly specialized. This exhibition will encompass the myriad items in the bartender's toolkit, ranging from the miniscule to the sizeable.

Barware, of course, exists not only for the maker but the drinker as well. Sipping from a whimsical champagne coupe can heighten one's sensation tenfold; so, too, can sitting at a sensuous barstool. Craftsmanship is inextricably linked to the quality of experience.

Used for serving, storage, and display, drinkware is a mainstay of craft history. The variety of forms marks our wide range of occasions: be it a nightcap or a champagne toast, the vessels from which we choose to drink have an impact, enhancing the experience, and even the ritual, of imbibing. Visit www.craftinamerica.org/exhibits/future-exhibit-test-2/ for more information.

The Craft in America Center is open Tues – Sat, 12:00pm – 6:00pm, admission is free. Learn more about the Center here.

A full schedule of programming, including artist lectures, craft cocktail demonstrations, workshops, and several editions of MOTAC's Touring the Cocktail seminar series, will accompany the exhibition's run and be offered at the Craft in America Center and in venues across Los Angeles.

PROGRAMMING SCHEDULE

SATURDAY, DECEMBER 6, 4:00-6:00pm

Opening Reception: Free Admission and Complimentary Exhibition Cocktail

Craft in America Center

8415 W. Third St., Los Angeles, CA 90048


MONDAY, DECEMBER 8, 6:30-8:30pm

Touring the Cocktail: MOTAC Los Angeles

A History of Drinking (Abridged)

Liz Williams, President, SoFAB Institute and Managing Director, MOTAC

The Ace Hotel Upstairs Rooftop Lounge

929 S. Broadway, Los Angeles, CA 90015

Admission: $40 in advance/$35 for SoFAB-MOTAC, USBG, and Craft in America members/$50 at the door (http://www.cocktailmuseum.org/events-and-seminars)


THURSDAY, DECEMBER 11, 7:00pm

Cocktails: The History of Choice

Richard Foss, Food & Drink Historian and California Curator, MOTAC

Craft in America Center, 8415 W. Third St., Los Angeles, CA 90048

Admission: FREE


SATURDAY, JANUARY 10, 4:00pm

The Many Facets of Tiki Style:

Tiki Talk, Pop-up Exhibition and Book Signing by Sven Kirsten, Tiki Collector and Author

Craft in America Center, 8415 W. Third St., Los Angeles, CA 90048

Admission: FREE


THURSDAY, JANUARY 15, 7:00pm

The Ritual and Craft of the Cocktail

Joe Keeper, Owner, Bar Keeper & Marcos Tello, Owner, Tello/Demarest Liquid Assets

Craft in America Center

8415 W. Third St., Los Angeles, CA 90048

Admission: FREE


FEBRUARY 2015

Touring the Cocktail: MOTAC Los Angeles

[Details TBA]

 

FEBRUARY 2015

The Art of Mixology

Brandyn Tepper, Head Mixologist, Hinoki & the Bird

Craft in America Center

8415 W. Third St., Los Angeles, CA 90048

Admission: FREE

 

Pisco Party at Tiki Tolteca
Nov
11
5:30 pm17:30

Pisco Party at Tiki Tolteca

  • Tiki Tolteca

Newly-renovated Tiki Tolteca is hosting a Pisco Party featuring Pisco Cocktails for MOTAC! The tropical adventure begins with discussions on the versatility of Tiki drinks and of Pisco. We'll explore five different cocktails made with different varietals of Pisco. Come taste and learn about this interesting and delicious grape brandy from Peru. Don't forget to dress up in your Tiki cocktail best and let us bring back the grand tradition of the cocktail hour!

Tickets are $30 per person, and $25 for SoFAB/MOTAC members. You ticket includes 3 tickets, each good for one cocktail. Additional drinks will be available for purchase for $10. All proceeds will be donated to MOTAC. Purchase your tickets in advance here.

MOTAC at Whisky Live Los Angeles 2014
Nov
7
5:30 pm17:30

MOTAC at Whisky Live Los Angeles 2014

  • Hyatt Regency Century Plaza

Join The Museum of the American Cocktail at Whisky Live Los Angeles, the world's premier tasting event, featuring the finest scotches, bourbons, and whiskies from around the world. Visit the MOTAC booth at the Hyatt Regency Century Plaza and learn more about the work of this singular organization, all while sampling the greatest whiskies in the world and enjoying a gourmet food buffet. Mingle with producers and distillers of rare and sought-after whiskies and meet the stars of the industry, all under one roof.

SoFAB-MOTAC members enjoy a 25% discount on tickets. Just enter code "MOTAC25" when registering at whiskylive.com.

Cocktails for Peat's Sake! Scotching the Single-Malt Taboo
Oct
20
6:30 pm18:30

Cocktails for Peat's Sake! Scotching the Single-Malt Taboo

  • The Three Clubs

Join The Museum of the American Cocktail and cocktail expert Michael J. Neff for an exploration of the ways in which single malt whisky can elevate mixed drinks. Classic and modern ideas will be evaluated and sampled under the direction of Michael Neff, playwright and author who opened the famous Ward III and Rum House in New York. Mr. Neff’s cocktails have been featured in the New York Times, Wall Street Journal, and other publications, and we are pleased that he will serve as both presenter and drinkmaster for MOTAC’s “Touring the Cocktail” series in Los Angeles. The Three Clubs, a classic 1950s cocktail lounge and one of Hollywood’s secret delights, hosts. Admission is $35 for MOTAC, SoFAB, and USBG members, $40 for all others in advance, and $50 at the door, pending availability.

A light dinner and gourmet chocolates will be served. There is limited space, and advance booking is recommended.

About the Presenters

Michael J. Neff – National Cocktail & Spirits Professional

Michael-Neff-Judge.jpg

Michael is a bartender, mixologist, entrepreneur and spirits professional with twenty years behind the stick. He created and curated the spirits menu at Ward III in New York, which was named by GQ Magazine as one of the best places to drink whiskey in America. He has written and lectured around the country about spirits and cocktails, and has been featured in publications as diverse as The New York Times, Wall Street Journal, Paper Magazine and Esquire Korea. Mr. Neff has consulted with spirits brands from around the world, and currently serves on the advisory board for Avua Cachaça, the first artisanal cachaça in America. He is also spearheading five distinct bars and programs at the storied Clifton’s Cafeteria in Downtown Los Angeles.

Cut the Ribbon at MOTAC's New Home!
Sep
29
1:00 pm13:00

Cut the Ribbon at MOTAC's New Home!

  • 1504 Oretha Castle Haley Blvd New Orleans, LA, 70113 United States

Join SoFAB for the ribbon cutting celebrating the re-opening of the Museum of the American Cocktail, the Southern Food and Beverage Museum, La Galerie d’Absinthe, the Kuyper Cake Collection, and the Gallery of the South - States of Taste, in New Orleans in our own building with a demonstration kitchen, as well as the restaurant and bar Purloo. The event is hosted by Mark Romig, President & CEO of the New Orleans Tourism Marketing Corporation.  Speakers will include Lt. Governor Jay Dardenne, Council members Stacy Head and LaToya Cantrell, various donors and community members. Special guest chef Jeremiah Tower will be presenting a keynote talk, as well as conducting a master class for area culinary students on September 30 and a class for children on October 1. A special thank you party will be held at the museum that night.

The building is the former Dryades Street Market, which was part of the city market system of New Orleans until 1946. The architect is the Office of Jonathan Tate and construction has been managed by Woodward Design + Build.

The museum will also feature a new Temporary Special Exhibit Space; during the opening the space will include the photographic work of Stephen Binns.  This exhibit will be followed in mid-December by an exhibit celebrating the 175th anniversary of Antoine’s Restaurant in New Orleans.  Antoine’s is America’s oldest continuously operating restaurant run by its founding family.

At 5:30 PM, SoFAB welcomes Jeremiah Tower as he presents the Contemporary Issues in Food & Drink  Lecture sponsored by Domino Foods, Inc., the annual lecture that culminates the Culinaria Query. He will speak to the 2014 query: Can We Reset the Family Table?

Jeremiah Tower will remain in New Orleans after the ribbon cutting and lecture. On Tuesday, October 1, he will conduct a Master Class for aspiring culinary students from area schools and programs, including Café Reconcile, Liberty’s Kitchen, and NOCCA. On Wednesday, October 2 he will also conduct an after-school class for children.

Baijiu: Spirited Essence of China
Sep
22
6:30 pm18:30

Baijiu: Spirited Essence of China

  • Hakkasan Beverly Hills

The Chinese invented distilling over 2,000 years ago, but the spirits made there, despite being the world's most widely consumed strong drink, are little-known outside the country. The best are made in a remote region in inland South China, where sorghum is fermented and aged to create flavors from sweet to deeply smoky. These spirits are known as baijiu, and since a variety of them have become more widely available in recent years modern bartenders have discovered them and developed ways of showcasing their unique character. We’ll sample traditional baijiu and see how it’s used in 21st-century mixology during the next installment of Touring the Cocktail: MOTAC Los Angeles

Hakkasan, the international chain of fine-dining restaurants, has been leading a new reevaluation of Cantonese cuisine, and we are delighted that they will pair their superb food with these revelatory cocktails. Plus, participants will be among the first diners to see the new decor at the recently remodeled Beverly Hills location.

The evening begins at 6:30pm with gourmet appetizers, followed by an explanation of traditional baijiu from Yuan Liu, Director of Business Development at CNS Enterprises, and Manny Burnichon, CEO of Private Cask Imports, accompanied by a demonstration of its use in modern cocktails by Hakkasan's Beverage Manager Tarita Liza Noronha. Seating is limited to 30, so reserve in advance to avoid disappointment!

To learn more about baijiu and how it’s made, see this recent article by Derek Sandhaus in PUNCH magazine.

More details to come.


Yuan Liu was born and raised in Beijing, China. At the age of 5, he saw his grandfather drink baijiu with every meal. Yuan says, “I remember he loved seeing my reaction when he had me smell the baijiu in his cup. The smell was very intense and my natural reaction at such a young age was rejection.” However, like generations before him, he grew to enjoy this classic spirit. He immigrated to the U.S. in 1989 to the small town of Farmington, Connecticut. Yuan received a B.A. from the Berklee College of Music in Boston with a major in music synthesis, and then went on to receive an MFA from Cal Arts with a major in composition. Yuan, who is fluent in Mandarin, joined CNS Enterprises in 2013 as the Director of Business Development to support their vision of introducing baijiu, a new and unique spirits category new to the mainstream U.S. consumer.

While it can be challenging, baijiu’s innate ability to bring people together is particularly rewarding to Yuan: “The first experience of drinking baijiu is very special. It brings out a full spectrum of genuine expressions in people, but regardless of their reactions, baijiu always gets people to open up and bond with each other.” In his spare time, Yuan loves spending time with his family, particularly listening to his daughters sing. He also dedicates a large portion of his life to practicing the martial art Aikido.



Manny Burnichon grew up in the Beaujolais region of France where his family owned vineyards. He developed a passion for wine at a young age, studied winemaking in France, and made wines in Beaujolais, Burgundy, and then Oregon. Along the way, he received his B.A. in Marketing & Business Management from ISEG LYON, and then an MBA in International Marketing from ISC in Paris.

In his next industry position, Manny was given the opportunity to build then lead the U.S. subsidiary of “Groupe CAMUS,” defining the new strategy that launched CAMUS Cognac into the American market. After five years with Groupe CAMUS, Manny decided to live his dream and start his own company: Private Cask Imports, Inc., a licensed U.S. national importer, brand marketer and developer of international and domestic super-premium spirits and fine wines.

“There is nothing more rewarding than being the owner of your company and having complete control, though it can be challenging at the beginning, to be a jack of all trades,” Manny says, of his business founded in 2013. Private Cask Imports currently represents an impressive portfolio of the No. 1 selling spirit category in the world— baijiu—including famed Moutai and Diageo’s Shui Jing Fang. Though this spirit category is virtually unknown in the general U.S. market, Manny and his partners, CNS Imports, are confident that baijiu has a bright future in America.


Tarita Liza Noronha brings 13 years of experience in restaurants, bars and brand events to her position as Hakkasan Beverly Hills’ Beverage Manager.  Originating from Toronto, Canada, Tarita moved to New York City in 2001 to turn her passion for food and beverage into a long-standing career. Tarita has since refined her mixology background and is able to foresee innovative trends and incorporate her personal technique to the art of the bar.

Support MOTAC at the San Diego Spirits Festival
Aug
23
Aug 24

Support MOTAC at the San Diego Spirits Festival

  • Port Pavillion on Broadway Pier San Diego, CA

The Museum of the American Cocktail is excited to be a Legacy Partner of the 2014 San Diego Spirits Festival (SDSF). This year's San Diego Spirits Festival takes place Friday-Sunday, August 22-24 at the Port Pavilion on Broadway Pier. The three-day weekend begins with an Industry Gala benefitting The Museum of the American Cocktail. MOTAC supporters can also purchase Early-Bird tickets for Saturday and Sunday now at a special discount by visiting sandiegospiritsfestival.com/tickets and entering Promotional Code “MOTAC.” A portion of all ticket sales supports The Museum of the American Cocktail.

SDSF, now in its sixth year, is a nationally acclaimed celebration of cocktail and culinary culture that promotes the spirits and related industries, showcases its leading professionals, and highlights the cocktail and culinary revolution taking place in California’s second largest city. MOTAC, a division of the SoFAB Institute, celebrates the American cocktail and develops its craft, field, and market through exhibits, programming, and a range of media. 

Dry with a Twist: A Liquid Lesson in How Prohibition Changed America
Aug
18
6:30 pm18:30

Dry with a Twist: A Liquid Lesson in How Prohibition Changed America

  • The Exhibition Room at Roxanne's Cocktail Lounge

The Exhibition Room at Roxanne's Cocktail Lounge & Latin Grill, Long Beach's "hidden speakeasy," hosts the next edition of Touring the Cocktail: MOTAC Los Angeles, a liquid lesson in how Prohibition changed America. Come out for an evening of culture and cocktails, costumes and music! Dress as a flapper, bootlegger, moonshiner, or temperance crusader (no hatchets please, ladies). There will be prizes for the best costume, giveaways, and more!

Whether you were a regular tippler or never let a drop of alcohol past your lips, Prohibition affected every American’s life. Dining options, dating habits, vacation choices, and perhaps most infamously, the attitude of citizens toward law enforcement, were forever altered by the temperance movement's short-lived crowning achievement. Even so, most Americans don’t really understand who we were before that great experiment, how Prohibition came to pass, and the ways in which the period reverberates to this day.

Historian Richard Foss, author of "Rum: A Global History," transports participants to a world of temperance terrorists and flappers, moonshiners and smugglers, and ordinary citizens who just wanted a drink and would get it by any means necessary. Drinkmaster David Valiante executes a menu of five period cocktails, illustrating the ways in which America’s palate for drinks has changed.  (Don’t worry, bathtub gin will not appear on the menu, but some delightful and largely forgotten beverages will make a glorious reappearance.) A light dinner of savory specialties from Roxanne's Latin Grill is included in the price of admission.

Tickets are $40 in advance, $35 for members of SoFAB/MOTAC and the USBG. Tickets at the door are $50. 


About the Presenters:


Food and drink historian Richard Foss has been writing about food and drink professionally since 1986, when he started reviewing restaurants for the Los Angeles Reader. Since then he has written for over 20 publications, including contributing articles to the Food Cultures of the World Encyclopedia (Greenwood 2011). He currently serves on the board of the Culinary Historians of Southern California and teaches “500 Years of American Food,” “American Fermented,” and “What Shakespeare Left Out” at Osher Institute/UCLA Extension. He authoredRum: A Global History, released by Reaktion Books in April 2012, and his history of dining aloft, from the zeppelin era to the space station, will be released in 2014. Also forthcoming is a book examining the local food movement, sustainability, and urban agriculture.

David Valiante is the Bar Program Director at Roxanne's Cocktail Lounge in Long Beach, CA. He also runs The Exhibition Room, the Hidden Speakeasy in the back room.  David continues to challenge and educate himself daily in the spirit and cocktail scene. A passionate bartender, he loves what he creates and truly understands the importance of balanced cocktails. David has also developed cocktail recipes for Jim Beam Bourbon, Absolut Vodka, Ketel One Vodka, Buffalo Trace Bourbon, Luk Hard Cider & Avion Tequila.

Tomas Estes: The Tequila Ambassador
Jul
23
6:00 pm18:00

Tomas Estes: The Tequila Ambassador

  • Guelaguetza Restaurante
Photo by Nino Andonis Photography

Photo by Nino Andonis Photography

Touring the Cocktail: MOTAC Los Angeles

Tomas Estes, resident Londoner, native Angeleno, acclaimed global restaurateur, co-creator of Tequila Ocho, and Mexico’s “Official Tequila Ambassador to Europe,” will lead attendees on a behind-the-scenes tour of agave and “near-agave” spirits, including tequila, mezcal, and sotol. Josh Goldman, Co-Founder of Soigné Group, a portfolio of 12 Los Angeles-area craft cocktail bars and restaurants, will create a menu of several delicious cocktails that demonstrate the featured spirits’ range and versatility.  A sampling of savory specialties from the authentic Oaxacan kitchen of Koreatown's Restaurante Guelaguetza will be included in the price of admission. Come taste why Pulitzer Prize-winning Los Angeles Times food critic Jonathan Gold says "Guelaguetza is the best Oaxacan restaurant in the country."

Tickets are $40 in advance, $35 for MOTAC/SoFAB and USBG Members, and $50 at the door.


About the Presenters:

 

Tomas Estes is one of the most influential people in the Tequila industry outside of the distillers themselves. Tomas is one of two Tequila Ambassadors for the Mexican Government worldwide. Just a few of his accolades include being recognized twice by the Mexican national tequila chamber with the title of “Ambassador to Europe for Tequila” and received a Life Time Achievement Award from “Theme” Magazine for his work with Tequila in the hospitality industry. In 2008 Tomas was given the award of “Outstanding Contribution to the Bar and Restaurant Industry” in the United Kingdom and was voted the “6th Most Influential Person in the U.K.  Bar Trade” by the readers of “Theme” Magazine. More information about Tomas can be found here.

 

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Josh Goldman started his career in food & beverage by bartending while in college. He developed a passion for the industry which led to formal coursework with the Court of Master Sommeliers where he earned the distinction of Advanced Level Sommelier in 2007. He became General Manger at critically acclaimed Bastide under the helm of Chef Walter Manzke, who he would eventually follow downtown to Church & State. At both establishments, they earned back-to-back 3-star ratings from the Los Angeles Times. In 2009, he joined Chef Michael Voltaggio at The Dining Room at the Langham, overhauling the wine program to complement Voltaggio’s innovative menu. In 2011 Chef Voltaggio and Goldman opened Voltaggio’s first restaurant ink., where Josh was General Manager and Beverage Director. The restaurant was awarded the title of “Best New Restaurant in the County” from GQ Magazine. Josh has won several bartending awards including a national championship through Cochon 555’s “Punch Kings”.

Discover The 12 Bottle Bar
Jul
21
6:00 pm18:00

Discover The 12 Bottle Bar

  • Borgne Restaurant

Join the Museum of the American Cocktail for a post- Tales of the Cocktail beverage with David and Lesley Jacobs Solmonson, authors of The 12 Bottle Bar. A new kind of cocktail book, The 12 Bottle Bar (August 2014) distills the craft cocktail movement for the home bar. Irresistibly uncomplicated, just twelve bottles create over 200 distinct and seasonal cocktails, including beer and wine cocktails. The 12 bottles— Brandy, Dry Gin, Genever, Amber Rum, White Rum, Rye Whiskey, Vodka, Orange Liqueur, Dry Vermouth, Sweet Vermouth, Aromatic Bitters, and Orange Bitters—are surprising; only seven are hard liquors, yet their combinations are seemingly endless.

Focusing on accessible, time-tested classics and riffs on classics (many dating back to the 1800’s), recipes include sours, slings, toddies, and highballs, plus the perfect Martini, Manhattan, and Mint Julep. Readers will learn how to maximize their booze pantry by infusing liquors with fresh flavors and making their own grenadine, liqueurs, and syrups.  Contributors to The 12 Bottle Bar include David Wondrich (Imbibe), Gary Regan (The Joy of Mixology), and Dale Degroff (King Cocktail).

The tickets include a signed copy of The 12 Bottle Bar as well as a choice of one cocktail from a menu curated by the Solmonsons. Tickets are available at the door.


David Solmonson and Lesley Jacobs Solmonson are the husband-and-wife publishers of the popular website, 12bottlebar.com. David Solmonson has written for film and television and Lesley Solmonson, cocktail and wine writer for L.A. Weekly, is also the author of Gin: A Global History and the forthcoming Liqueur: A Global History. Lesley also serves on the Advisory Board of The Museum of the American Cocktail. The Solmonsons live in Los Angeles.

Punch it Up with New Cocktail Additions to the SoFAB Culinary Library and Archive
Jul
19
11:00 am11:00

Punch it Up with New Cocktail Additions to the SoFAB Culinary Library and Archive

  • SoFAB Culinary Library and Archive

Join the Southern Food and Beverage Museum and the Museum of the American Cocktail in raising a glass to new cocktail-related donations to the SoFAB Culinary Library and Archive. Each of these additions to the Culinary Library will enhance our cocktail collection, help to preserve culinary traditions, and provide a resource for scholars and students. We’ll be serving a special welcome punch created by MOTAC Advisory Board members Julian Cox and Josh Goldman.

David Wondrich, mixology historian and cocktail enthusiast, will present the original manuscripts of his books, Imbibe and Punch.

Tomas Estes, London resident, native Angeleno, acclaimed restaurateur, and Mexico’s “Official Tequila Ambassador to Europe,”  will present his book, The Tequila Ambassador,  as well as his supporting research.

Lesley Jacobs Solmonson & David Solmonson,  the husband-and-wife publishers of the popular website, 12bottlebar.com, will present copies of their new book, The 12 Bottle Bar. Lesley will also present a copy of her book, Gin: A Global History.

We will also take this opportunity to name Laird & Company, makers of Laird’s AppleJack, to the SoFAB National Culinary Heritage Register. Laird was America’s first commercial distillery, with License #1. For almost 300 years, the art of producing AppleJack has been passed down through generations of the Laird Family.

Following the ceremonies, we’ll introduce the first members of the newly formed MOTAC Advisory Board: Julian Cox, Tomas Estes, Josh Goldman, and Lesley Jacobs Solmonson, and give special recognition to the United States Bartenders Guild of Tampa, Florida. Everyone is then invited to walk down the street to preview the new, soon-to-open museum building. Have extra cocktail books you'd like to get rid of? Please bring them with you to donate to the Culinary Library as well!

State of the Art: A Cocktail Extravaganza!
Jul
14
5:30 pm17:30

State of the Art: A Cocktail Extravaganza!

  • Windsor Court Hotel

$45 per person in advance (20% discount for SoFAB and MOTAC Members) 

$50 at the door

4th Floor of the Windsor Court Hotel

In town for Tales of the Cocktail and looking for the best drinks the city has to offer? Are you a local aficionado wanting to see what's new in the cocktail world? Plan now to attend State of the Art, an annual cocktail celebration and fundraiser for the Museum of the American Cocktail.

Long known for its love of tradition and its celebration of classic drinks, New Orleans is home to an amazing group of creative bartenders who showcase their skills at many venues throughout the city! Featuring 24 bartenders from around the city, State of the Art offers the connoisseur both classic cocktails and innovative drinks from locals mixing and twisting the cocktail canon. Your ticket will include all drinks and snacks.

Parking is available at the Windsor Court and nearby. The Windsor Court is also conveniently located close to the Canal Street and the St. Charles Avenue Streetcar lines for a safe and responsible way to get home after indulging!

Drinks will be served from following bartenders:

 

Many thanks to our sponsors for supporting this event:


Spring into Summer with Crescent City Cocktails
Jun
16
6:30 pm18:30

Spring into Summer with Crescent City Cocktails

  • Louie’s of Mar Vista

The next edition of Touring the Cocktail: MOTAC Los Angeles, is near to our hearts: the storied drinks of New Orleans. Tourists to the Crescent City are often offered sticky-sweet versions of the Hurricane and other spirited concoctions, but residents of the Big Easy know that much more interesting and sophisticated beverages are on offer. Kentucky-born Brent Falco, a Southerner and veteran of sophisticated cocktail spots, including Royal Clayton’s and First and Hope, explains the history and authentic flavors of real New Orleans drinks, while Chef John Atkinson, a native Angeleno who studied in Charleston, South Carolina, supplies gourmet appetizers from his eclectic kitchen.


Brent Falco, a native of Louisville, Kentucky grew up on garden fresh vegetables and herbs, and fruits handpicked from family trees. Brent's culinary roots and love of experimentation are apparent in the fresh juices, syrups and infusions that balance the flavorful original cocktails and punches she's known for. A Marcos Tello protégé at First and Hope, Brent helped to introduce the popular Thursday night “Farmer's Market” Cocktail Hour, creating original cocktails for guests using all fresh ingredients from local farmers markets. She currently consults with Liquid Assets and represents Congenial Spirits, a distributor of hand-crafted distilled spirits. Learn more at www.tellodemarestla.com

Louie’s of Mar Vista is an enthusiastic celebration of Southern California food and lifestyle, living in the present with an eye on the past. Chef and Owner John Atkinson is a fourth generation Angeleno who grew up in Manhattan Beach.  After graduating from the College of Charleston in South Carolina, and a good bit of world travel, he returned home in 2003 to open the North End Caffe.  After more than a decade, he continues to bring the best of his culinary experiences and techniques to diners in the South Bay and now at this new venture on the Westside. 

Cocktail Hour at Victory NOLA
Jun
10
5:00 pm17:00

Cocktail Hour at Victory NOLA

  • Victory NOLA

For the next MOTAC Cocktail Hour, we'll be trying out the creations of Daniel Victory and his team at Victory. The cocktails offered will be the Grace Bay Sour, the Harry Nilsson, and the Perfect One Night Stand. The $10 ticket gets you samples of all three featured drinks or one full sized cocktail, and tickets will be on sale at the door.

Victory NOLA is a premier craft cocktail lounge & restaurant located in the heart of downtown New Orleans.  An eclectic and unique place for pleasant conversation, Victory offers an array of delectable morsels and impeccably prepared cocktails. The spirit of Victory is in its team’s pledge to preserve the elegance of a past era when cocktails were fashioned with pride and artistry. With a tremendous selection of spirits, a variety of house-made syrups and a  talented crew with a relentless streak of creativity, the cocktails never disappoint. 

Victory was created by Daniel Victory, an award winning master bartender, who wanted a place where people could mingle and network.  They have a full food menu, a private VIP space and a friendly team.  Victory supports several local organizations including the March Of Dimes, Multiple Sclerosis, the American Lung Association, CASA and many more.  The bar also highlights local artists by rotating artwork quarterly and allowing them to sell their creations. 

 

Many thanks to our sponsors for their support of this event.

 


Agave de Mayo: A Spirited Revolution
May
19
6:30 pm18:30

Agave de Mayo: A Spirited Revolution

  • Petty Cash Taqueria

Touring the Cocktail: Los Angeles

Agave de Mayo: A Spirited Revolution is the next installment of the MOTAC Los Angeles series.  Using Tequila and Mezcal cocktails as a roadmap, renowned "cocktail gurus" Aidan Demarest and Marcos Tello of Liquid Assets lead participants on a tour of Mexico's signature spirits. The talk features a selection of Tequila and Mezcal cocktails concocted by award-winning bartender Julian Cox and gourmet appetizers courtesy of celebrated chef Walter Manzke. 

Tickets are $55 in advance and $60 at the door, and $50 for all SoFAB/MOTAC and USBG members. Purchase tickets below or call 504-569-0405. Cocktails and gourmet appetizers are included in the ticket price.


Many thanks to our sponsors for their support of this event.

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Cinco de Mayo Cocktail Hour at Twelve Mile Limit
May
5
5:00 pm17:00

Cinco de Mayo Cocktail Hour at Twelve Mile Limit

  • 12 Mile Limit

Join the Museum of the American Cocktail at the fabulous Twelve Mile Limit in Mid City for a Cinco de Mayo Celebration featuring cocktails from South of the Border. The $10 ticket gets you samples of all three featured drinks or one full sized cocktail, and tickets will be on sale at the door. Proceeds from the evening will be donated to MOTAC.

Many thanks to our sponsors for supporting this event. 

A History of Gin in Five Cocktails
Apr
7
6:30 pm18:30

A History of Gin in Five Cocktails

  • Dominick's Restaurant

Touring the Cocktail: Los Angeles

Using five gin cocktails as a historical road map, Lesley Jacobs Solmonson, author of “Gin: A Global History,” will trace the evolution of gin from its earliest days as a medicinal juniper-based tonic to the current explosion of artisan gins. Cocktails and snacks are included in the ticket price.

When it comes to the world of spirits and cocktails, gin has been front and center since the beginning. Gin’s origins start with the malty, juniper-based genever, the “original gin” created in Holland. Although the wealthy classes of Holland and England enjoyed the unique flavor of genever, the lower classes had to make do with rotgut gin flavored with oil of vitriol and other additives. With improvements in distillation came better quality gin, first Old Tom, a sweetened spirit which then led to the arrival of the juniper-forward London Dry style.

Tickets are $45 in advance, and $50 at the door and can be purchased here or on the SoFAB Institute site, or by calling 504-569-0405. Discounted tickets at $40 are available for SoFAB-MOTAC Members and members of the USBG. Cocktails and snacks are included in the ticket price. 



Lesley Jacobs Solmonson is the spirits/wine writer for the LA Weekly, as well as a freelance food/drink journalist. Her work has been published in GourmetWine Enthusiast, and numerous other publications. Her book “Gin: A Global History” was released in spring of 2012 by Reaktion Books. She is the co-founder, with her husband David Solmonson, of 12bottlebar.com, a Saveur-nominated site that focuses on cocktail history and classic drinks.  Their book “12 Bottle Bar” will be released in August 2014 by Workman Publishing.

Many Thanks to our Sponsors for this Event

NEGRONI: Italian for Ménage a Trois - Evolution of a Three-Part Classic
Feb
20
6:30 pm18:30

NEGRONI: Italian for Ménage a Trois - Evolution of a Three-Part Classic

  • Occidental Grill and Seafood
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$45.00 per person pre-register, $50.00 at the door 

Tickets available here.

The Negroni, so bitter, so sweet, much like life itself. Often caught in a love-hate debate between those cringing at its bitterness and intensity and those drawn by its robust flavors that go against the grain of mainstream cocktail culture. 

On paper, the Negroni appears quite simple to make: equal parts gin, Campari and sweet vermouth, traditionally served on the rocks, or served up, with a twist of orange. Is there more to it than that? Why does my Negroni taste better when my local bartender makes it than when I mix one up at home?

Join the Museum of the American Cocktail as Dave Lord, Matt Keller and Luke Johnson deconstruct and demystify this classic cocktail. Tracing the history of this polarizing cocktail from its precursors in early 20th Century Italy (the Milano Torino and Americano cocktails), though its inspired creation at the behest of Count Camillo Negroni a few years later, all the way to its current resurgence in popularity in the early 21st century. You'll be sure to leave this evening with a new appreciation for this most bitterly delicious of cocktails. And who knows? -  maybe you'll even learn the secret to making a great Negroni yourself...

You'll receive 6 sample-size cocktails, delicious appetizers, and learn how to make these great drinks at home, plus the stories behind them. Salute!

Tickets available here.