The Museum of the American Cocktail
Founded by Dale DeGroff and several of the world’s most passionate cocktail authorities and historians, the Museum of the American Cocktail seeks to advance the profession and increase consumer knowledge of mixology while stressing the importance of responsible drinking. MOTAC celebrates and preserves a rich aspect of American culture while providing educational resources for professionals and the public. We also aim to broaden career opportunities in the spirits industry and encourage more participation from women and members of under-represented groups in the field.
In 2008, MOTAC opened inside the Southern Food and Beverage Museum in the Riverwalk Marketplace. In 2013 MOTAC officially became part of the SoFAB Institute. The museum is inside the Southern Food and Beverage Museum, 1504 Oretha C. Haley Boulevard, New Orleans LA.